In early July 2016, Beyonce launches her new fragrance Heat Seduction, the eighth edition of the Heat collection. Beyoncé Heat Seduction is announced as a sensual, intoxicating and irresistible fragrance of exotic fruits, hypnotic flowers and carnal amber and resins.

“Gazing upon you with her sensuous eyes. Enticing you with her alluring beauty. Get ready to be seduced.”

The composition opens with a compound of juicy fruit that includes dewberry, exotic island spice cocktail and mandarin. The flowers of ginger orchid, African jungle orchid and freesia form the heart of the perfume, located on the background of warm golden amber, musk and natural labdanum.